What is EPQ?

What is EPQ?

EPQ stands for Elite Photo Quality. It is a four-colour printing process that photo transfers the actual fish scales and colours onto a lure. For over 100 years, lure manufacturers have tried to paint imitation bait patterns. Now Lucky Strike can place the fish’s true patterns and colours on a spoon to appear to prey as the real thing. Currently the three types of fish skin colours available are Speckled Trout, Brown Trout and Perch.

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