Your fishing tackle experts since 1929.

Expert advice and quality equipment you need to enjoy your time on the water and catch the big one.

What’s biting?

Get fishing news, tips, techniques and events from our Lucky Strike experts.

Get hooked on our new lure,
Secret Weapon.

This super durable bait allows for terrific consistency in action to catch that bragging-size fish.

The VanGeest Lure

Winner of 2018 Weekend Legends Instagram Tournament Names New Lucky Strike Lure.
Shop this Live Series Lure!

Lucky Lure Box

Looking for simple gift-giving ideas? We've got you covered!

Find a Lure

Fine the perfect lure!

Weekend Legends Tournament Series

Win the tournament and name a lure!


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