New Product for 2021

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Your fishing tackle experts since 1929.

Expert advice and quality equipment you need to enjoy your time on the water and catch the big one.

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Got Socks?

Check out our new additions to our merch lineup! Socks for days! Click here!

The Harper Lure

Winner of 2019 Weekend Legends Instagram Tournament Names New Lucky Strike Lure.
Shop this Live Series Lure!
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Lucky Lure Box

Looking for simple gift-giving ideas? We've got you covered with many different target species!  

Find a Lure

Fine the perfect lure!

Weekend Legends Tournament Series

Win the tournament and name a lure!

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