Producing quality and value for fishing enthusiasts' for 90 years We offer a full selection of lures, nets, and tackle true to the roots of our brand, for anglers of all skill levels.


Our love for fishing drives who we are and what we do. For 90 years, people have trusted the Lucky Strike name given to an incredible and innovative lineup of spoons, spinners, plugs, and landing nets. A family owned and Canadian company, we've evolved to become one of North America’s oldest and largest tackle and landing net manufacturers. We're proud to keep a strong connection to our roots. It's something that we reflect in our products and our commitment to each and every one of our customers.

Edgar Legacy

A love of fishing, an ability to fashion wooden fishing lures, and a consuming drive to succeed were the three factors that launched a pre-depression hobby into a booming business by founder Frank (Rusty) Edgar in 1929.

Read the history of Lucky Strike

"Our strategy has always been to do as much as possible under one roof. Being able to stamp, plate, paint and package, puts quality control in our hands and helps keep us flexible to meet our customer’s needs."

Dustin Rhodes, President


Since its establishment in 1929, Lucky Strike has been owned by the same family members.  Over four generations, the ownership along with every single employee has worked very hard to build the company into the fishing supply leader it is today. By being established in Canada, we ensure all of our products meet the high standards of excellence that Canadians have come to expect from their fishing suppliers.

Have a question about our products or services? Our experts know Lucky Strike inside and out. They are ready to answer your questions and give you exactly the information you need.

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